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News & Press


New On-Demand Rides Provider, Alto, Launches in Dallas Metro Market; Selects Farmers Insurance® to Provide Business Insurance Policy to Meet Unique Needs

Farmers Insurance®, one of the nation's largest multiline insurer groups, has been selected to provide commercial automobile insurance coverage to Alto Experience, Inc. (Alto), an innovative new provider of on-demand car services.  The Texas-based transportation service start-up has begun offering its unique, members-only experience to rideshare users in Dallas, with plans to expand to new cities.


Friends Launch Ride-Sharing Business

During lunch at East Hampton Sandwich Co., Will Coleman told his longtime friend that he was leaving his job as a consultant with McKinsey & Company to start a ride-sharing business that would compete with Uber.