June 05, 2019

New car service now driving in Dallas

Alto is different from other car services because it's exclusive, for members only. Membership requires a monthly fee of $12.95. And customers set the mood by choosing the music, and whether or not they want to make small talk with their driver.

April 08, 2019

New Dallas rideshare startup looks to be a 'safer' alternative to Uber, Lyft

Alto is now offering on-demand rides in the Dallas area, and founding member Alex Halbardier says safety is their top priority. 

"We did some research with consumers and found that women are actually half as likely to be active users of ridesharing platforms than men are," Halbardier said. "And the vast majority of those say it’s due to the safety concerns."

January 24, 2019

New Texas Driven Ride-Sharing Service Promises Plusher, Safer Rides With Company Drivers

A new company called Alto just launched in Dallas, offering on-demand rides via a company-managed-and-operated fleet of SUVs. Unlike traditional ride-sharing services, Alto is a members-only subscription service that employs its own drivers.

January 22, 2019

This Dallas startup just hauled in $14.5 million to disrupt Uber, Lyft

A Dallas ridesharing startup thinks it has the formula — and now the funding — to disrupt the fast-growing on-demand market controlled by the likes of Uber and Lyft.

November 01, 2018

Dallas ride-hailing company takes on market led by Uber, Lyft

Driven by new funding, Alto is preparing to launch this month.