Families are getting ready for trick-or-treating Thursday night, and safety experts remind us there are a number of hidden dangers that could affect your children. One of the biggest dangers is on the road.
Alto is the trendiest of rideshare companies. You’ve probablyheard about the Dallas-based appthat lets you choose everything from the car’s playlist to whether you want to make small talk with the driver, but have you seen it around lately? Alto has been partnering with local artists to create “art cars” with eye-catching designs and millennial-friendly bonuses (like a selfie station in the backseat). This weekend, it unveils its latest creation by muralist Mariel Pohlman at Flea Style.
Alto was created by a pair of friends from Dallas, Will Coleman and Alex Halbardier.
“Alto is a service company enabled by elegant technology,” Coleman told ParkCitiesPeople. “Technology features like panic buttons admit a problem exists, but don’t solve the root cause. Instead, we’re focused on redefining the model entirely to create a different experience for passengers and drivers.”
Many of us have embraced ride-sharing as a preferred mode of transportation, but we can also probably agree there’s room for improvement in the experience. Although you would define the ride-sharing companies as disruptors, it’s now time for disruption to happen to them.
Will Coleman saw an opportunity to improve this experience when he found that his wife wasn’t willing to participate in the ride-sharing world because of safety concerns. Plus he saw that ride-sharing wasn’t actually helping with the over congestion of roads, it was actually making it worse.
Alex Halbardier left a promising corporate career to pursue what many would call a crazy idea - create a company that could fundamentally change the multi-billion dollar rideshare industry.
But if you have ever ridden in an Alto - the luxury ridesharing service she co-founded with Will Coleman - you quickly realize that their idea is not so crazy after all.
In fact, it may be the most enjoyable car ride you have ever had in your life.
With California Assembly Bill 5 (AB5) all over the rideshare news, we have received many questions from drivers asking what it would be like to work as an employee, not an independent contractor, for Uber or Lyft. Senior RSG contributor Sergio Avedian covers a new rideshare startup called Alto that touts its driver-employees as a positive alternative to the independent contractor model, and what this all looks like for drivers, below.
In this episode of the podcast Joe talks to Founder & CEO of Alto Ridesharing Service, Will Coleman!
Joe and Will dig into why Will started the company in the first place, how it’s grown and what’s next. They also dig into some parenting perspectives you’ll really enjoy!
A rideshare company created last year by a Park Cities and Preston Hollow duo is following in the footsteps of a longstanding community trait: philanthropy.
The elevated rideshare company Alto rolled out The Rise Car last week, allowing preschoolers from Ashford Rise School of Dallas to decorate the hood of the vehicle with whatever their hearts desired – don’t worry, the hood is covered in dry erase board paint.