Alex Halbardier left a promising corporate career to pursue what many would call a crazy idea - create a company that could fundamentally change the multi-billion dollar rideshare industry.
But if you have ever ridden in an Alto - the luxury ridesharing service she co-founded with Will Coleman - you quickly realize that their idea is not so crazy after all.
In fact, it may be the most enjoyable car ride you have ever had in your life.
With California Assembly Bill 5 (AB5) all over the rideshare news, we have received many questions from drivers asking what it would be like to work as an employee, not an independent contractor, for Uber or Lyft. Senior RSG contributor Sergio Avedian covers a new rideshare startup called Alto that touts its driver-employees as a positive alternative to the independent contractor model, and what this all looks like for drivers, below.
In this episode of the podcast Joe talks to Founder & CEO of Alto Ridesharing Service, Will Coleman!
Joe and Will dig into why Will started the company in the first place, how it’s grown and what’s next. They also dig into some parenting perspectives you’ll really enjoy!
A rideshare company created last year by a Park Cities and Preston Hollow duo is following in the footsteps of a longstanding community trait: philanthropy.
The elevated rideshare company Alto rolled out The Rise Car last week, allowing preschoolers from Ashford Rise School of Dallas to decorate the hood of the vehicle with whatever their hearts desired – don’t worry, the hood is covered in dry erase board paint.
Rideshare company Alto is teaming up with RISE School of Dallas for a fundraiser and you can help.
Over the next week, all North Texas students will be going back to school. School zones are back and drivers need to be aware. Samantha Davies talked to Will Coleman, founder and CEO OF ALTO, and Kevin Callahan, former officer and Alto driver ,about school zone safety.
The company prioritizes safety and gives more control to customers. It's nice to have the option.
The women behind Alto, Book a Birdie, Productable, and Rent My Wardrobe were a part of a panel discussion this week called "Women in Tech Tell All." Here's what they had to say.
There’s a new ride-share option in Dallas for those who find Ubers or Lyfts too risky.
The company Alto is offering its own ride-share service, where it has its own fleet of cars and hires its own drivers, rather than letting just about anyone sign up.
Alto, the nation’s newest ridesharing service, has arrived in Plano. The service launched in Dallas in early 2019 and has already crossed more than 4,000 members who took more than 10,000 rides. The elevated, on-demand rides company has expanded its North Texas coverage to include Plano, Coppell, Valley Ranch, Irving, Frisco, Farmers Branch and Addison.