November 04, 2019

Why Ride-Hailing App Alto Doesn’t Want to Be the Next Uber

Anyone who has ever opened a rideshare app in the DFW Metroplex can tell the region is a competitive market. But one local rideshare company is looking to shake up the way the service is done by focusing on its drivers and providing a safe, consistent experience to riders.

October 31, 2019

One of the Deadliest Dangers on Halloween, Is On The Road

Families are getting ready for trick-or-treating Thursday night, and safety experts remind us there are a number of hidden dangers that could affect your children. One of the biggest dangers is on the road.

October 28, 2019

WFAA Good Morning Texas

October 25, 2019

Alto Releases ‘Art Cars’ Into Dallas

Alto is the trendiest of rideshare companies. You’ve probablyheard about the Dallas-based appthat lets you choose everything from the car’s playlist to whether you want to make small talk with the driver, but have you seen it around lately? Alto has been partnering with local artists to create “art cars” with eye-catching designs and millennial-friendly bonuses (like a selfie station in the backseat). This weekend, it unveils its latest creation by muralist Mariel Pohlman at Flea Style. 

October 03, 2019

CEO Spotlight

Will Coleman, Founder & CEO, Alto

September 20, 2019

The Evolution and Enhancement of the Ride Sharing Experience

Many of us have embraced ride-sharing as a preferred mode of transportation, but we can also probably agree there’s room for improvement in the experience. Although you would define the ride-sharing companies as disruptors, it’s now time for disruption to happen to them.

Will Coleman saw an opportunity to improve this experience when he found that his wife wasn’t willing to participate in the ride-sharing world because of safety concerns. Plus he saw that ride-sharing wasn’t actually helping with the over congestion of roads, it was actually making it worse.

September 19, 2019

How this Park Cities mom is drastically changing the way we get around Big D

Alex Halbardier left a promising corporate career to pursue what many would call a crazy idea - create a company that could fundamentally change the multi-billion dollar rideshare industry.

But if you have ever ridden in an Alto - the luxury ridesharing service she co-founded with Will Coleman - you quickly realize that their idea is not so crazy after all.

In fact, it may be the most enjoyable car ride you have ever had in your life.

September 18, 2019

Alto, a Dallas-Based Rideshare Startup, Looks to a New Business Model for Drivers

With California Assembly Bill 5 (AB5) all over the rideshare news, we have received many questions from drivers asking what it would be like to work as an employee, not an independent contractor, for Uber or Lyft. Senior RSG contributor Sergio Avedian covers a new rideshare startup called Alto that touts its driver-employees as a positive alternative to the independent contractor model, and what this all looks like for drivers, below.

September 16, 2019

Episode 105 – Ride Alto (Ft. Will Coleman)

In this episode of the podcast Joe talks to Founder & CEO of Alto Ridesharing Service, Will Coleman!

Joe and Will dig into why Will started the company in the first place, how it’s grown and what’s next. They also dig into some parenting perspectives you’ll really enjoy!

September 03, 2019

Alto Rideshare Partners With The Rise School of Dallas

A rideshare company created last year by a Park Cities and Preston Hollow duo is following in the footsteps of a longstanding community trait: philanthropy.

The elevated rideshare company Alto rolled out The Rise Car last week, allowing preschoolers from Ashford Rise School of Dallas to decorate the hood of the vehicle with whatever their hearts desired – don’t worry, the hood is covered in dry erase board paint.

August 28, 2019

#UpWithHer: Rideshare Alto on the road to success