November 26, 2019
What Two Rideshare Disruptors Learned After a Year of Business
It’s been a year since a couple of Dallasites left their respective jobs and in two rounds of funding raised $14.5 million in an attempt to disrupt the ridesharing industry.
Friends Will Coleman and Alex Halbardier launched Alto in pockets of Dallas in October 2018 with 10 cars and the hope to appeal to a market share that was concerned with basic standards like safety and consistency. Priced slightly higher than competitors Uber and Lyft, and now with 60 cars on the road and 6,000 subscribed members, the company reports that for the first time, they broke even.